Google Ad Grant Utilization: Why Most Nonprofits Never Use the Full $10,000 (and How to Fix It)
Google offers eligible nonprofits up to $10,000 per month in free advertising through the Google Ad Grants program. Yet most nonprofits never come close to using it. Some spend only a few hundred dollars per month.Others lose eligibility entirely.Many don’t even realize they’re underperforming. This isn’t a funding problem — it’s a utilization problem. Let’s break down what…
